Katalina Groh, Larry Prusak:
Some of the world's leading thinkers
Larry Prusak on organization I Discussion I | Contact us | Bibliography on storytelling |
|How we found ourselves in the world of storytelling|
I grew up in a storytelling family. We kept telling the same stories over and over again. It was as though we were competing with each other as to who could tell the story the best.
After college, I went into business and finance, and then I got a chance to get involved in making a film. That was fun, but I was interested in making meaningful films about real people and real stories. And so I started my own company.
And we have found that that the market response to the storytelling series continues to be better than we had anticipated. Organizations appear to be very open minded and excited about the "reality-based" messages and we are getting feedback on how they are being used, the results etc. I am most interested as you know, in hearing how they spark new conversations and new stories/experiences.”
My favorite part of the process of making a video that tells a story is when we think we have a good draft of our
and narrative treatment and we are moving forward with it full steam, but
then we hear a new story/or/learn some new concept which makes us stop
everything and swerve our motion in a completely new direction.
This element of surprise is wonderful. Usually it makes us uncomfortable for a while, as we hold onto the map of the old road and consider talking ourselves out onto the new path which is yet rubble and unpaved, but then we sort of know that the new path will bring surprises and new vistas around the bend which are yet unseen----and that is always worth the journey.
I confess I used to be less willing to jump from the motion of the zooming and fully fueled motor to climb on and grasp the rumbling lurking wagon on the rubble path, but I realized after all, that I prefer paths to highways. There’s lots more to see if you are not in such a hurry. The poets know this. If I am in motion speeding toward a destiny focused on the goal, I won't see the periphery or the views discovered if I am walking. While we stroll the paths, we'll notice that there are thirty shades of grey in the leaves and empty spaces of a simple shrub.
|Books and videos on storytelling
*** In Good Company : How Social Capital Makes Organizations Work
by Don Cohen, Laurence Prusak (February 2001) Harvard Business School Press
*** The Social Life of Information, by John Seely Brown, Paul Duguid
(February 2000) Harvard Business School Press
*** The Springboard : How Storytelling Ignites Action in Knowledge-Era Organizations
by Stephen Denning (October 2000) Butterworth-Heinemann
*** The Art of Possibility, a video with Ben and Ros Zander : Groh Publications (February 2001)
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