Passport to the 21st Century
John Seely Brown, Steve Denning, 
Katalina Groh, Larry Prusak: 
Four of the world's leading thinkers
explore the role of storytelling in the world

 I Introduction to storytelling I John Seely Brown on science I Steve Denning on change I Katalina Groh on video
Larry Prusak on organization I Discussion I | Contact us | Bibliography on storytelling

Storytelling: The art of the springboard story
Springboard stories that enable individuals to make a leap in understanding how an organization, a community, or a complex system can change. How and why storytelling works, what sort of stories work, and what is involved in being a storyteller. Seminar coordinator Stephen Denning, program director, Knowledge Management, at the World Bank, author of The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations.
1 Storytelling: change irresistible but the organization immovable
2 Storytelling:the starting point for change
3  Storytelling: A surprising story
4 Storytelling: Why not share knowledge?
5  Storytelling: The Zambia story
6  Storytelling: The Pakistan story
7  Storytelling: The impact of a story
8 Storytelling: What the story explains
9 Storytelling: The explanatory power of stories
10 Storytelling: The little voice in the head
11 Storytelling: The knowing-doing gap
12 Storytelling: Telling the same story
13 Storytelling: It's storytelling, not the story
14 Storytelling: Which stories work like this?
15 Storytelling: The story must be true
16 Storytelling: The necessity of a happy ending
17 Storytelling: Other limitations on springboard storytelling
18 Storytelling: We are all storytellers
19 Storytelling: Becoming a better storyteller
Background on Steve Denning

    From October 1996 to Novemb er 2000, Steve Denning was the Program Director, Knowledge Management at the World Bank, where he spearheaded the Bank’s knowledge program. 
. He now works part-time with the World Bank and consults with other organizations in the U.S., Europe and Australia on knowledge management and organizational storytelling. Steve also conducts workshops in the US and Europe on organization storytelling.
    Steve Denning is the author of the The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations (published by Butterworth Heinemann, 2000) which describes how storytelling can serve as a powerful tool for organizational change and knowledge management. 
    In November 2000, Steve Denning was selected as one of the world’s ten Most Admired Knowledge Leaders (Teleos) along with Jack Welch (GE) and John Chambers (CISCO). 
    Steve’s website has a collection of materials on knowledge sharing and storytelling and may be found at:
    Steve Denning was born and educated in Sydney, Australia. He studied law and psychology at Sydney University and worked as a lawyer in Sydney for several years. He did a postgraduate degree in law at Oxford University in the U.K. Steve then joined the World Bank where he worked for several decades in many capacities and held various management positions, including Director of the Southern Africa Department from 1990 to 1994 and Director of the Africa Region from 1994 to 1996.
     Steve has given many presentations on knowledge management and storytelling in the U.S., Europe, Japan and Australia. He was a member of the Conference Board Quality Council V from 1992 to 1996. He is a Fellow of the Royal Society of Arts (U.K.) He has published a novel and a volume of poetry.

Books and videos on storytelling 
*** In Good Company : How Social Capital Makes Organizations Work
by Don Cohen, Laurence Prusak (February 2001) Harvard Business School Press
*** The Social Life of Information, by John Seely Brown, Paul Duguid
(February 2000) Harvard Business School Press
*** The Springboard : How Storytelling Ignites Action in Knowledge-Era Organizations
by Stephen Denning (October 2000) Butterworth-Heinemann 
*** The Art of Possibility, a video with Ben and Ros Zander : Groh Publications (February 2001)

 Copyright © 2000 to be put for each author  ... 
The views expressed on this website are those of Stephen Denning, and not necessarily those of any person or organization
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