Storytelling 
Passport to the 21st Century
John Seely Brown, Steve Denning, 
Katalina Groh, Larry Prusak: 
Some of the world's leading thinkers
explore the role of storytelling in the world
 I Introduction to storytelling I John Seely Brown on science I Steve Denning on change I Katalina Groh on video I 
Larry Prusak on organization I Discussion I | Contact us | Bibliography on storytelling | 
Introduction to storytelling
Humans have told stories since the cave, and there is a resurgence of interest in the art among today’s business leaders. What is new is the purposeful use of narrative to achieve a practical outcome. In this seminar, four leading thinkers on knowledge management explain why storytelling will become a key ingredient in managing communications, education, training and innovation in the 21st Century. 
1. Transcripts of the opening discussion (April 20, 2001)
       a. Mara Mayor, Director of the Smithsonian Associates
       b. Steve Denning
       c. Larry Prusak
       d. Katalina Groh
       e. John Seely Brown
       e. The audience's stories
2. What the presenters intend:
       a. Steve Denning
       b. Larry Prusak and John Seely Brown
       c. Katalina Groh
       d. A dialogue
3. Two modes of knowing: abstract and narrative
       a. Scientific triumphalism
       b. Antidotes to scientific triumphalism
       c. Science and poetry: Midgley and Dawkins
       d. The dual character of Western Reason: Max Planck and Ernst Mach
       e. Process and practice: John Seely Brown
       f. The passion of the Western mind: Richard Tarnas
4. How we got into storytelling
      a. Larry Prusak and John Seely Brown
      b. Steve Denning
      c. Katalina Groh
5. Why storytelling?
6. The benefits of storytelling
7. Why storytelling now?
8. The enemies of storytelling (Overview)
      a. Plato's attack on storytelling: (Havelock)
      b. Descartes error (Damasio)
9. Where not to tell a story
Books and videos on storytelling 
*** In Good Company : How Social Capital Makes Organizations Work
by Don Cohen, Laurence Prusak (February 2001) Harvard Business School Press
*** The Social Life of Information, by John Seely Brown, Paul Duguid
(February 2000) Harvard Business School Press
*** The Springboard : How Storytelling Ignites Action in Knowledge-Era Organizations
by Stephen Denning (October 2000) Butterworth-Heinemann 
*** The Art of Possibility, a video with Ben and Ros Zander : Groh Publications (February 2001)
Copyright © 2001 Stephen Denning 
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