Storytelling 
Passport to the 21st Century
John Seely Brown, Steve Denning, 
Katalina Groh, Larry Prusak: 
Some of the world's leading thinkers
explore the role of storytelling in the world

 I Introduction to storytelling I John Seely Brown on science I Steve Denning on change I Katalina Groh on video
Larry Prusak on organization I Discussion I | Contact us | Bibliography on storytelling

Storytelling: Scientist's Perspective: John Seely Brown
Creative abrasion as a leadership concept
       So in the past we talked about creative abrasion from a cognitive point of view, Iím suggesting we now start thinking about creative abrasion as a leadership tool in terms how we architect the processes that cross-cut the different communities of practice.
  And so with that, let me end by saying what I really see us up to now, is now looking at how to shift our focus on techniques. 
   In the past, you might have been thinking about techniques that support a relatively mechanistic view of the firm. 
   Now we want to look at this notion of how you build the kind of techniques that support the knowledge ecologies of the firm, eventually knowledge ecologies of the whole industry. But the ecologies have structure and have spontaneity. 
  But how do we think about techniques and technologies to do that? Perhaps now, by looking back and thinking how do we build work-scapes that really help us help each other, as communities of learners, as communities of knowledge workers.
  So on the one hand, I am someone who believes that the real game being played in the technology arena is how do we build technology that honors and supports the physical and the social, but looks at ways to augment it, not to replace it, but augment it with the virtual.
   And if we can do that, I think we have a chance to create a work-scape that would have more of a culture of learning. If you have read any of my more recent writings, youíll know that I am now looking at knowledge and region, such as Silicon Valley, how do you actually think about creating a culture of learning inside a region. 
   And so with that, thank you.
Books and videos on storytelling 
*** In Good Company : How Social Capital Makes Organizations Work
by Don Cohen, Laurence Prusak (February 2001) Harvard Business School Press
*** The Social Life of Information, by John Seely Brown, Paul Duguid
(February 2000) Harvard Business School Press
*** The Springboard : How Storytelling Ignites Action in Knowledge-Era Organizations
by Stephen Denning (October 2000) Butterworth-Heinemann 
*** The Art of Possibility, a video with Ben and Ros Zander : Groh Publications (February 2001)
Copyright © 2001 John Seely Brown 
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