Storytelling 
Passport to the 21st Century
John Seely Brown, Steve Denning, 
Katalina Groh, Larry Prusak: 
Some of the world's leading thinkers
explore the role of storytelling in the world

 I Introduction to storytelling I John Seely Brown on science I Steve Denning on change I Katalina Groh on video
Larry Prusak on organization I Discussion I | Contact us | Bibliography on storytelling

The film-maker as storyteller: Katalina Groh
Enrolling people in a vision

Ros Zander: The new leadership that we are talking about is about what we would like to see, where we would like to go, what would work for all of us.
Ben Zander: (In interview) People are hungry for a new metaphor. They are tired of the old imagery of sports, and war, and beating up the enemy, and smashing in their face, and knocking    and how we can win, and rah! rah! rah!  Finally you know, give me break, you know.
   Maybe, the way to think is that we’re all the symphony, Sym-Phony: sounding together. Sounding together. That means, all the voices of the symphony are sounding together. 

Ben Zander: It’s not about winning, it’s about sounding together. Leadership becomes a completely different thing. 
(With student musician) Ja wohl! He’s got it! Bravo! 
Rosalind Zander: The new era of leadership has to do with enrolling people, enrolling people in a vision, or an idea, because you’re not going to be able to command them to do that, and also, you need all the resources of everybody in an organization, so to be able to spark possibility in each of the people who work with you, gives you all of them, all of the resources of every person.
Ben Zander: (With musicians) That’s it! Beautiful! Now I would say to you when Schubert writes pianissimo, he means something softer than that Das Wander…
Student: It has to be …?
Ben Zander: Softer.
Student: Softer, vocally, but more intensity.
Ben Zander: I love you! I love you! Exactly!
Ben Zander: (In interview) I think everyone is interested in leadership. The question is what kind of leadership is the most effective. I could galvanize an orchestra. But could I enhance, enliven and awaken an orchestra to be the most that they could be? So the notion arose of the conductor as, not the dominator, but the conductor as conduit for the possibility that people could be the relentless architect of the possibility that others can be. 
Ben Zander: (With musicians) Once again, here we go! (Plays)
Books and videos on storytelling 
*** In Good Company : How Social Capital Makes Organizations Work
by Don Cohen, Laurence Prusak (February 2001) Harvard Business School Press
*** The Social Life of Information, by John Seely Brown, Paul Duguid
(February 2000) Harvard Business School Press
*** The Springboard : How Storytelling Ignites Action in Knowledge-Era Organizations
by Stephen Denning (October 2000) Butterworth-Heinemann 
*** The Art of Possibility, a video with Ben and Ros Zander : Groh Publications (February 2001)
Copyright © 2001 Katalina Groh 
The views expressed on this website are those of the authors, and not necessarily those of any person or organization
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