Storytelling 
Passport to the 21st Century
John Seely Brown, Steve Denning, 
Katalina Groh, Larry Prusak: 
Some of the world's leading thinkers
explore the role of storytelling in the world

 I Introduction to storytelling I John Seely Brown on science I Steve Denning on change I Katalina Groh on video
Larry Prusak on organization I Discussion I | Contact us | Bibliography on storytelling

The film-maker as storyteller: Katalina Groh
Life is great!

Ben Zander (in interview): I cannot play their instruments. They have to play. They will play it very well in a state of domination. But if the focus is on the players and the extent which they are transformed, the extent to which they are enlivened, the extent to which their eyes are shining, that is infinitely more satisfying and rewarding, and in the end, I believe, more effective, than the other way of dominating people to follow the will of the leader. 
Ben Zander (with Sarah playing): If you could really make that first piece, da-da-DUM, if you could really give it a big impulse, throw it to me right to the back of the room. Here, I’m going to catch it. … Now, if you could put the notes in between. … Beautiful! Did you hear that? Beautiful! Gorgeous! Beautiful! …. Now could you do that with one buttock? Beautiful! Beautiful! Now that was so beautiful, we want to hear it again.

It’s really beautiful. Now, there’s one thing that I think you’ve forgotten. Come over here a moment. Come over here with me. Come here.
Ben Zander (seating Sarah right in front of a member of the audience): Sarah, this is Michael! Michael has had a very, very tough week. 
Now along comes Sarah with cello, to remind Michael that life is great! O.k.? That’s your job. All right, are you ready? So here we go. Now you really have to get him. We have to give him this absolutely clear message, “Life is GREAT!” Here we go.
(Sarah plays)
Mats Lederhausen:: I think that is what great leaders do. They see new pathways. In fact, they make new pathways. 
Ben Zander (as Sarah plays): Emanuel needs you so much!
McDonalds: This is about a very major transformation of our habits, a rethinking of what we do, every day. 
Ben Zander (as Sarah plays): Ann just lost her love!
Sarah: I’d forgotten that I’d forgotten. Why did I devote eight hours a day during my entire childhood to practicing this? It wasn’t because my mother locked me in a closet. It was because I couldn’t give it up because I loved it so much. And he helped me to remember that. 
Sarah: It’s something that I think about, I try to think about, almost every time I sit down to play. It doesn’t happen every time, but I’ve made my myself a sign that I look at when I practice, and you know, right before I practice, it’s on my music stand and it helps me remember. It says, “Remember to play your cello in a Ben Zander-esque manner!”
Sarah: I’m trying to remember that my barriers don’t have to be there. I of course wouldn’t want to become sloppy or anything. I’m not going to stop seeking, you know, perfection. Perfection is not to be gained at the cost of music. 
Ros Zander: All she has to do is mark that down on the paper on her music stand, and suddenly the whole experience comes back, the whole shift in being, which she experienced when Ben coached her into realizing that she is a conduit for the music. She’ll never forget it.
Books and videos on storytelling 
*** In Good Company : How Social Capital Makes Organizations Work
by Don Cohen, Laurence Prusak (February 2001) Harvard Business School Press
*** The Social Life of Information, by John Seely Brown, Paul Duguid
(February 2000) Harvard Business School Press
*** The Springboard : How Storytelling Ignites Action in Knowledge-Era Organizations
by Stephen Denning (October 2000) Butterworth-Heinemann 
*** The Art of Possibility, a video with Ben and Ros Zander : Groh Publications (February 2001)
Copyright © 2001 Katalina Groh 
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