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Katalina Groh, Larry Prusak: Some of the world's leading thinkers |
| Storytelling: Organizational Perspective: Larry Prusak |
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A
skill you can't learn: wit
When I was at Ernst & Young,
Tom Davenport and I had a guy working with us who wanted to go to school
to learn how to be witty. So the University of Rhode Island gave a week
class on wit, how to become wittier, because he did presentations. And
this guy made Gore and Bush look like Henny Youngman.
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| Some things can be learned though. It’s sure worth the effort. As Roche pointed out in the talk that they gave, in their sales which was a magnificent success, because they took time and space. They thought it through. They just give people stuff on laptops. They didn’t give them a training manual. They didn’t hire a consulting firm to write a report. They got these people together to talk to each other, and to learn from each other. It was facilitated, it was structured, count on it, and it was beautifully done. And it worked. You can measure the effectiveness of such things. |
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| Books and videos on storytelling *** In Good Company : How Social Capital Makes Organizations Work by Don Cohen, Laurence Prusak (February 2001) Harvard Business School Press *** The Social Life of Information, by John Seely Brown, Paul Duguid (February 2000) Harvard Business School Press *** The Springboard : How Storytelling Ignites Action in Knowledge-Era Organizations by Stephen Denning (October 2000) Butterworth-Heinemann *** The Art of Possibility, a video with Ben and Ros Zander : Groh Publications (February 2001) |
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