And most important, Hollywood is right. It's got to have a happy ending. I have had no success in telling a story: “Let me tell you about an organization that didn’t implement knowledge management and it went bankrupt.” No success at all with this kind of story. 
And there is actually some neuro-scientific evidence explaining why this is so.  Over the last four hundred years or so, most of the attention on the brain has been focused on the cortex, that is to say, the human brain. But in the last 20 years or so, a lot of the  attention has been on other parts of the brain that hadn’t been accessible in the past. In particular, we have been looking at the mammal brain and the limbic system, which sits just under the human brain, and the reptile brain, that we all have and which sits just  under the mammal brain. These mammal and reptile