Storytelling 
Passport to the 21st Century
John Seely Brown, Steve Denning, 
Katalina Groh, Larry Prusak: 
Some of the world's leading thinkers
explore the role of storytelling in the world

 I Introduction to storytelling I John Seely Brown on science I Steve Denning on change I Katalina Groh on video
Larry Prusak on organization I Discussion I | Contact us | Bibliography on storytelling

1. Connectivity and community
    Letís talk a little about what works in these knowledge programs. 
   Iíd say the most important thing you can do is to deal with the issue of connectivity. 
   Who knows what? 
   Where are they? 
   And how do we know where they are?
   This could be done in any number of ways. 
    But surely the most valuable one that I have seen, and again there are people at the World Bank and at a number of the agencies who have proven this, there is an interesting element that goes on, that we didnít know when we started this subject. 
    None of us predicted this. 
    Itís one of those unintended consequences that happen when you start something new. 
The role of community
   If you give people enough time, enough space, and enough technology perhaps, they will self-organize  into communities and self-interest groups, You donít have to force the issue. They will find it each other. And talk to each other. You donít have to worry too much about incentive issues. Itís about sharing   Some of the issues that you people raised in the first hour are perennial issues. 
   My own feeling is that  if something hasnít been solved in a hundred years of trying, give it up. Donít do it! There are a number of things you could give up too. 
   Last week I gave a talk, and a woman said to me, ďIíve been trying to make progress with knowledge for eight years at my firm, but no one cares.Ē 
   I said to her: ďGet a different job!Ē Youíre crazy to do stuff when nobody cares. I mean, itís just nuts.
Books and videos on storytelling 
*** In Good Company : How Social Capital Makes Organizations Work
by Don Cohen, Laurence Prusak (February 2001) Harvard Business School Press
*** The Social Life of Information, by John Seely Brown, Paul Duguid
(February 2000) Harvard Business School Press
*** The Springboard : How Storytelling Ignites Action in Knowledge-Era Organizations
by Stephen Denning (October 2000) Butterworth-Heinemann 
*** The Art of Possibility, a video with Ben and Ros Zander : Groh Publications (February 2001)
Copyright © 2001 Larry Prusak 
The views expressed on this website are those of the authors, and not necessarily those of any person or organization
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