Storytelling 
Passport to the 21st Century
John Seely Brown, Steve Denning, 
Katalina Groh, Larry Prusak: 
Some of the world's leading thinkers
explore the role of storytelling in the world

 I Introduction to storytelling I John Seely Brown on science I Steve Denning on change I Katalina Groh on video
Larry Prusak on organization I Discussion I | Contact us | Bibliography on storytelling

Knowledge is not information
   Letís start with the success factors and focus on what works. And I am going to rank order these, from my perspective, on importance, on whatís really important when you do knowledge work. Itís somewhat in parallel to the previous speaker. I mean, I donít disagree with anything she said. 
  Information is a great tool for efficiency, and information technology (IT) is a great tool for managing information, but Iím not interested in IT or in information. Iím interested in knowledge and innovation, and in knowledge and effectiveness. 
    And they are different subjects Ė related but different.
    And I think it might help you sometimes to think that way.
   Again, this isnít Fermatís Last Equation. Thereís not one single answer. Thereís no dogma. 
   I mean, I sometimes speak forcefully as the previous speaker did, but again, I think that when you talk about effectiveness and innovation, I agree you should get on a horse going in that direction. I agree that itís a lot easier to go in that direction. But sometimes the direction in many firms, and in many agencies, is just wrong. And you want to change the direction. Certainly, Jack Grayson (APQC) is going to talk about education, and a number of speakers are going to talk about things that I think have gone in the wrong direction, and weíre trying to change them, including at the World Bank, which is very credibly changing its direction in terms of strategy. Of course, thereís a  big debate about the nature of development. And in some of the other public sector agencies.
    If you want innovation or effectiveness, knowledge is a really interesting thing to play with. If you want efficiency, knowledge is useful, but I would surely agree that information and IT are surely easier to work with. Itís an easier thing to do. I would agree with that too. 
Books and videos on storytelling 
*** In Good Company : How Social Capital Makes Organizations Work
by Don Cohen, Laurence Prusak (February 2001) Harvard Business School Press
*** The Social Life of Information, by John Seely Brown, Paul Duguid
(February 2000) Harvard Business School Press
*** The Springboard : How Storytelling Ignites Action in Knowledge-Era Organizations
by Stephen Denning (October 2000) Butterworth-Heinemann 
*** The Art of Possibility, a video with Ben and Ros Zander : Groh Publications (February 2001)
Copyright © 2001 Larry Prusak 
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