Katalina Groh, Larry Prusak:
Some of the world's leading thinkers
Larry Prusak on organization I Discussion I | Contact us | Bibliography on storytelling |
|Storytelling to ignite change: Steve Denning
starting point for change
This is a story about the
World Bank. And when I look back on the situation in February 1996 when
I started thinking about knowledge management, we had essentially nothing
in place. No top management support, no mission statement, no strategy,
no organization, no budget, no incentives, few communities, no technology,
no measurement, in fact none of the things that you need to launch and
implement a knowledge management program.
| An objective assessment of
the situation would show that there was no hope.
But four years later, all of those things were in place. Management support. Mission statement including knowledge sharing. A knowledge sharing strategy. The organization. The budget. The incentives. Over a hundred communities of practice. The technology. A measurement system. All of the things that you need to make knowledge management happen were in place four years later. So there has been quite a significant change in making this happen.
The World Bank
All this occurred in the World
Bank, which is an international organization, headquartered in Washington
D.C. aimed at reducing poverty in the world’s poorest countries. It has
been a lending organization for its entire life. It lends up to 30 billion
dollars a year, run on commercial lines.
|Books and videos on storytelling
*** In Good Company : How Social Capital Makes Organizations Work
by Don Cohen, Laurence Prusak (February 2001) Harvard Business School Press
*** The Social Life of Information, by John Seely Brown, Paul Duguid
(February 2000) Harvard Business School Press
*** The Springboard : How Storytelling Ignites Action in Knowledge-Era Organizations
by Stephen Denning (October 2000) Butterworth-Heinemann
*** The Art of Possibility, a video with Ben and Ros Zander : Groh Publications (February 2001)
|The views expressed on this website are those of the authors, and not necessarily those of any person or organization
|Site optimized in 800x600: webmaster CR WEB CONSULTING